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5 Technology Trends Shaping 2024

Posted May 28th, 2024 in Articles

Technology plays a major role in how all companies do business in 2024. As a result, to remain ahead of the curve, companies need to stay up-to-date on the latest technology trends. Companies that fall behind when it comes to adopting innovative technologies will fall behind in the market as well, and they will often find it difficult to get back up to speed.

Technology Trends Shaping the Way Companies Do Business in 2024

With this in mind, what are the technology trends that company executives should be watching in 2024? Here are our top five picks:

1. AI Continues to Take Center Stage

First and foremost, artificial intelligence (AI) continues to take center stage. Artificial intelligence became a national talking point with the release of ChatGPT in late 2022, and it was surprising to see just how quickly AI received mainstream acceptance.

In 2024, companies are using AI for everything from developing graphics for social media to automatingcustomer communications and other technologies. Our assessment is that AI is here to stay, and that now is time for companies to figure out how they can leverage both predictive and generative AI to their advantage.

2. Anti-AI Technologies Are Also Starting to Gain Traction

But, while AI may be here to stay, anti-AI technologies are also starting to gain traction. For example, there are now multiple applications that are designed specifically to warn if the content is AI-generated—and regulators are starting to address therisks associated with AI-generated content as well. Some clients and customers will still be resistant to artificial intelligence, and companies need to take these preferences into account when deciding how to leverage AI and how to roll out new AI platforms and solutions to their customers.

3. Immersive Technologies Are Gaining Mainstream Acceptance

While it has taken a while, immersive technologies such as virtual reality (VR) and augmented reality (AR) are also starting to gain mainstream acceptance in 2024. Companies are using VR and AR in a variety of unique and interesting ways, and as these technologies become more prevalent in the marketplace, companies will need to think creatively about how they can use these technologies to preserve (and grow) their customer and client bases.

4. Cybersecurity is More Important Than Ever

Cybersecurity is more important than ever in 2024. With the current state of the Internet and the flourishing market for illegally sourced data, companies of all sizes and in all industries need to ensure that they are taking adequate steps to protect not only their own sensitive data but also data belonging to their clients, customers, and employees.

5. “Sustainable Technology” May Be The Buzzword of 2024

Finally, it appears that “sustainable technology” may be the corporate buzzword of 2024. As companies and governmental entities around the world pay closer attention to the environmental impacts of thetechnologies we use on a daily basis, leveraging new technologies and finding more environmentally friendly ways to conduct business will increasingly go hand-in-hand.

Schedule an Appointment with a Business Technology Consultant at Mithras Investments

Do you have questions about what your company can (and should) be doing to leverage new technologies in 2024? If so, we invite you to get in touch. Please call 305-517-7911 or contact us online to schedule an appointment with a business technology consultant today.

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